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The Longchamp Le Pliage: The Backstory behind an Iconic Bag

jgfareyes April 12, 2021 0 comments

Luxury Bag enthusiasts are sure to be familiar with the Longchamp brand. This renowned French luxury leather goods company has been around since 1948 – more than 70 years ago.

Founded by a man named Jean Cassegrain – who took over his father’s tobacco business called Au Sultan in Paris, France. He started out by selling pipes and tobacco products to Allied soldiers after World War 2. He expanded his items to include the worlds first luxury leather-covered pipes, as well as other accessories. After the success of his new line of leather products , he renamed the company to Longchamp – a nod to the famous Parisian Longchamp racecourse.

Throughout the years, Longchamp has successfully expanded its products to include wallets, pouches, and luggage; however, today it is most known for its fine selection of Lady’s bags – the most iconic of which is the Longchamp Le Pliage.

The Le Pliage bag was conceptualized in 1993 by Philippe Cassegrain – the son of Longchamp’s founder. On one of his trips to Japan, he was inspired by origami – the Japanese art of paper folding. Named after the French verb meaning “to fold”,  the Le Pliage was crafted from strong, lightweight, waterproof nylon combined with quality leather trim. Its design allowed it be folded into the size of a paperback book when not in use.

The Le Pliage bag is now one of the most popular handbags around the world. Available in a wide variety colors and patterns, with fans loving it for it’s durability, style, and comfort.

Check out our collection of Longchamp products and enjoy the rich heritage of their brand at The Lifestyle Store website: https://thelifestylestore.com.ph/

 

Sources:

https://en.wikipedia.org/wiki/Longchamp_(company)

https://www.longchamp.com/us/en/maison-longchamp/the-story-of-longchamp/

https://www.harpersbazaar.com/uk/people-parties/bazaar-at-work/news/a36487/the-history-behind-the-hero-longchamp-le-pliage/

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